Before you spend one penny on Marketing your product or service you need to first understand your target customer and basic consumer behaviour. Why don't people follow the sidewalk and make a new path? Why do people stand in line at this place and not at another? Why will people pay more for the same product that they can get somewhere else cheaper? That’s consumer behaviour.
This module will walk you through what consumer behaviour is and how you can understanding your target customer to save you mega-money in wasted Marketing through Advertising.
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