Collection: Paperback books

For the past 26 years, my coaching and training programs have helped businesses, entrepreneurs, government and organizations develop their Brands so their Marketing and Sales efforts are less frustrating and more effective. 

After a crazy amount of requests from my clients, I sat down to take my tried-and-tested training and coaching information and put it into a book. Well, it turned out it was best provided in two books.  

Whether you are a start-up entrepreneur or a business that has been operating for years, my business books will provide you with some Branding, Marketing and Sales practical, low-cost, and easy-to-implement direction. 

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The first book to read is "Be THE Unicorn, it starts with your Brand." This is a must-read for startups in getting your Brand right the first time, but it is also essential for established businesses. A Brand is so much more than just your name and logo, it is all about perception, reality, messaging and is the foundation for effective sales and marketing. If you are an established business whatever Brand you had before Covid-19, you need to refocus it to address the new consumer behaviours that came about because of the pandemic. 

This book is a workbook. It is not the type of book to relax in front of a fire to read. Do the work and benefit from the result. Tell me more. 

The second book to read is "Sales suck... NOW WHAT?". This is a down-and-dirty practical guide on how to implement your Brand through Marketing Strategy and Sales techniques.

So many small businesses are frustrated with the Sales and Marketing parts of running a business. This book will explain how to conduct these activities so you can say good-bye to those frustrations. The book works on the assumption that you don't have a $1 million-dollar budget. It's an easy read and packed full of common sense information that you can implement immediately. Tell me more. 

I am currently writing a book called "ABroad Escapes". My husband and I have been travelling, primarily by bicycle, to Europe annually for more than 30 years - and sometimes twice a year. In our travels, we have experienced or seen some really interesting things that happen to people. Some are hilarious and others are just plain scary.

The book will be a collection of short, and true,  travel misadventures with tips on how to avoid them. We travel primarily by bicycle so that adds to some strange predicament. The stories are humorous and a bit of a travel guide of the area the misadventure happened in.

The goal of the book is to allow readers to laugh at some of the situations people get themselves into while travelling, and then, how to avoid it happening to them.  I expect it will be out in 2021. If you want to be notified when it is available, send me an email.  

BTW -  I'm Canadian so we have some words spelled funny with a "u"  or an extra "l" in them.