Collection: Paperback books

For the past 31 years, my coaching and training programs have helped businesses, entrepreneurs, government and organizations develop their Brands so their Marketing and Sales efforts are less frustrating and more effective. 

After a crazy amount of requests from my clients, I sat down to take my tried-and-tested training and coaching information and put it into a book. Well, it turned out it was best provided in two books.  

Whether you are a start-up entrepreneur or a business that has been operating for years, my business books will provide you with some Branding, Marketing and Sales practical, low-cost, and easy-to-implement direction.

The first book to read is "Be THE Unicorn, it starts with your Brand." This is a must-read for startups in getting your Brand right the first time, but it is also essential for established businesses. A Brand is so much more than just your name and logo, it is all about perception, reality, messaging and is the foundation for effective sales and marketing. If you are an established business whatever Brand you had before Covid-19, you need to refocus it to address the new consumer behaviours that came about because of the pandemic and a new U.S. President. 

This book is a workbook. It is not the type of book to relax in front of a fire to read. Do the work and benefit from the result. Buy and tell me more.  Read the first chapter.  Book reviews.

The second book to read is "Sales suck... NOW WHAT?". Part of developing your Brand is to determine what makes you unique and who would be interested in purchasing your products or services. That is the purpose of this down-and-dirty, practical guide on how to implement your Brand through Marketing Strategy and Sales techniques. Trying to sell before your Brand is ready is a sure-fire way to waste a lot of money talking to people who are not at all interested in buying from you. 

So many small businesses are frustrated with the Sales and Marketing parts of running a business. This book will explain how to conduct these activities so you can say good-bye to those frustrations. The book works on the assumption that you don't have a $1 million-dollar budget, like how most sales and marketing books are written using multi-million dollar companies as examples.  How does a small business relate to that? This is an easy read and packed full of common-sense information that you can implement immediately. Buy and tell me more. Read the first chapter. Book Reviews. 

I am currently writing a book called "ABroad Escapes". My husband and I have been travelling, primarily by bicycle, to Europe annually for more than 30 years - and sometimes twice a year. In our travels, we have experienced or seen some very interesting things that happen to people. Some are hilarious and others are just plain scary.

The book will be a collection of short, and true,  travel misadventures with tips on how to avoid them. We travel primarily by bicycle, so that adds to some strange predicament. The stories are humorous but also a bit of a travel guide of the area where the misadventure happened.

I'm not sure I want to say this but... my beta readers are telling me this is a great "bathroom reading" book. I choose to take that to mean that the stories are short, relaxing and enjoyable??? The book's goal, is to allow readers to laugh at some of the situations people get into while travelling and learn from others' mistakes. Read a sample story.

I expect it will be out in 2026. If you want to be notified when it is available, send me an email.  

BTW -  I'm Canadian so we have some words spelled funny with a "u"  or an extra "l" in them.