I have encountered so many frustrated small, mini and micro-businesses through my entrepreneurial training and business coaching because they are spending lots of money on Marketing and Sales activities and they can’t see a rate of return.
When I start explaining how a Brand Foundation should be developed, many established business people are surprised that they have been operating without a solid Brand. The light goes on when they realize their Marketing and Sales efforts have not been working because those activities are directly connected to how effective their Brand Foundation is.
I’ve had many kind and positive responses from small business owners who had read my first book: Sales suck… NOW WHAT? book because it provided practical content they could understand and implement immediately, and the price was right. Before they had read the book, they knew they needed help and were tired of wasting time surfing the web, going to generic seminars or watching unqualified presenters on YouTube.
This book is a workbook and should be read first before reading Sales suck… NOW WHAT? by going into detail on how to build a business’ Brand so it is relevant to the business, to its customers, to its staff, and to the marketplace – exactly what I present in my Branding workshops and my coaching sessions.
This workbook explains the concept of the Unicorn and how the idea came to me during a workshop I was presenting way back in 2017. It just took me a couple of years to get words to paper and develop the more than 30 exercises in helping the reader build their Brand Foundation.
This was written so the reader will be an active participant in either building their Brand or helping them refocused, refreshed or diversified a current Brand.
Details about Lynda Kavanagh and WOW Communications & Training Corp. can be found at www.wowcommunications.ca