Surviving the ups and downs of business is often an overwhelming feat. But wait, help is here and it will cost you under 20 bucks. That help comes in the way of a comprehensive, easy-to-understand and practical book on Branding, Marketing and Sales.
I wanted this book to be relevant to the micro, mini and small business owners and managers. Most self-help business books use stories about huge businesses with million-dollar annual budgets. That’s impossible for a small business with fewer than 25 employees to relate to, and the micro-businesses can’t even get their heads around spending $10,000 a year, let alone millions.
The book focuses on helping business people clarify the difference between sales and marketing, and to understand how sales are only one component of marketing and they both need to support the overall company Brand.
Most business owners find the sales and marketing part of running a business to be frustrating. Often the frustration is based on inaccurate expectations about who their target customers and not knowing the difference between Branding, Sales and Marketing and that's what Lynda's book: “Be THE Unicorn, it starts with your Brand” is about. Read the Unicorn book first and then you will be able to concentrate on improving your Sales and Marketing with the help of “Sales suck… NOW WHAT?”