Surviving the ups and downs of business is often an overwhelming feat. But wait, help is here and it will cost you under 20 bucks. That help comes in the way of a comprehensive, easy to understand and practical book on Branding, Marketing and Sales. This is the sequel to Be THE Unicorn – it starts with your Brand.
Lynda D. Kavanagh says she wanted to write a book that wasn’t like any of the sales and marketing books she had ever looked at.
"I wanted it to be relevant to the micro, mini and small business owners and manager. Most self-help business books use stories about huge businesses with million-dollar annual budgets. That’s impossible for a small business with fewer than 25 employees to relate to, and the micro-businesses can’t even get their heads around spending $10,000 a year let alone millions.
The book focuses on helping business people clarify the difference between sales and marketing, and to understand how sales are only one component of marketing and they both need to support the overall company Brand.
Most business owners find the sales and marketing part of running a business to be frustrating. When Lynda hears that comment from a business person, she says often the frustration is based on inaccurate expectations about who their target customers and not knowing the difference between Branding, Sales and Marketing and that's what Lynda's book: “Be THE Unicorn, it starts with your Brand” is about. Read the Unicorn book first and then you will be able to concentrate on improving your Sales and Marketing with the help of “Sales suck… NOW WHAT?”
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More information on Lynda D. Kavanagh and WOW Communications & Training can be found at http://www.wowcommunications.ca