Trying to figure out who you should be Marketing to is one of the hardest things that both start-up and established businesses face. All businesses should create three to five personas. A persona is a collection of information about a specific group of people that should represent hundreds of similar people.
This module will walk you through the five steps that will help you really get inside your target customers’ heads so you can create Marketing messages that will break through the clutter of other Marketing messages.
Creating multiple personas will ensure security for your business because if one persona group is not buying, then you have already done the research to switch gears and start marketing to another group.
Please note: This is a downloadable item and is covered by copyright. This item is for your use only and on only one device. Sharing this download with others infringes on copyright law.